Privacy Policy

Last updated: 25/04/2025

We value your trust and strive to uphold the highest data protection standards. This Privacy Policy outlines how we collect, use, share, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR). By accessing our website, you acknowledge and agree to the collection and use of your personal data as described in this policy. If you do not agree with these terms, please discontinue use of the website.

Information We Collect 

To enhance your experience and improve our services, we collect various types of data. The data collected falls into the following categories:

Personal Information 

This information includes details that can be used to identify you, such as: 

• First and last name
• Email address
• Telephone number
• Postal address (optional)
• Payment details (processed securely through third-party providers)
• Order history

We collect personal data only when you voluntarily provide it (e.g., when placing an order, registering an account, or contacting our support team).   

Non-Personal Information 

We may automatically collect non-personal data, including: 

• Your IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on them
• Clickstream data and browsing patterns

Cookies and Tracking Technologies 

We use cookies and similar tracking technologies to analyse user behaviour, store preferences, and enhance website functionality. In accordance with the UK GDPR and Privacy and Electronic Communications Regulations (PECR), we ask for your consent before using non-essential cookies. We use different types of cookies: 

• Essential cookies are necessary for the website to function properly
• Analytical cookies that help us measure site traffic and user interactions
• Functional cookies that store user settings and preferences
• Marketing cookies are needed to deliver personalized adverts and promotions

How We Use Your Information 

We collect and process your personal data for the following purposes, in accordance with the UK GDPR and based on lawful grounds such as consent, contract, legal obligation, or legitimate interests:

Providing and Improving Services 

• To process your orders efficiently
• To customise our services to meet your needs 
• To enhance user experience on our website 
• To troubleshoot technical issues and optimise performance 
• To conduct research and improve our services 

Communication 

• To send order updates and service-related communication
• To respond to your enquiries and provide customer support
• To inform you about promotions, discounts, or policy updates (you may opt out of receiving such information at any time)

Security and Fraud Prevention 

• To verify user identity and prevent fraudulent activities 
• To comply with legal and regulatory requirements 
• To protect our users’ accounts and prevent misuse of our platform 
• To monitor for security threats and unauthorised access 

How We Share Your Information 

We respect your privacy and do not sell, rent, or trade your personal data. However, we may share your personal data with trusted third-party processors under written data processing agreements.

Third-Party Service Providers 

We work with trusted third-party providers to ensure smooth service delivery, including: 

• Payment processors: Securely handling transactions and fraud prevention.
• Hosting providers: Storing and managing website infrastructure.
• Analytics services: Tracking user behaviour to enhance website performance.
• Customer support services: Assisting with enquiries and issue resolution.

These providers are contractually bound by UK GDPR and may only process your personal data based on our instructions for service-related purposes.  

Legal Compliance & Security  

We may disclose personal data when required to: 

1. Comply with applicable laws, court orders, or requests from law enforcement
2. Investigate fraud, security threats, or unauthorised access
3. Protect our users, enforce our Terms of Service, and maintain platform integrity

Business Transfers 

If our business is subject to a merger, acquisition, or other corporate restructuring, your personal data may be included in the transfer. We will notify you if such changes materially affect your rights or how your data is processed, in accordance with UK GDPR.

Data Retention and Security 

Data Retention 

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Retention periods are reviewed regularly and determined by factors such as: 

• Legal and regulatory obligations
• Dispute resolution requirements
• Internal business needs

Security Measures 

We implement industry-standard technical and organisational measures to protect your personal data, including: 

• Encryption for secure data storage
• Secure payment processing
• Restricted access to personal data
• Firewall protection and continuous monitoring

While we use robust security protocols, no online platform is completely secure. You should also take steps to protect your account, such as using a strong password.

Your Rights and Choices 

Under the UK GDPR, you have specific rights regarding your personal data, including:

• Right of access and data portability: You may request a copy of the personal data we hold about you and receive it in a commonly used, machine-readable format.
• Right to rectification: You can request the correction of inaccurate or incomplete personal data.
• Right to erasure: You may request that we delete your personal data, unless we are required to retain it by law.
• Right to object: You have the right to object to receiving marketing communications at any time, and can opt out of promotional emails and other marketing.
• Right to restrict or object: In certain circumstances, you may request to restrict processing or object to the processing of your personal data.
• Cookie and tracking control: You can adjust cookie and tracking preferences through your browser settings, and consent for non-essential cookies can be withdrawn at any time.

To exercise any of your rights under the UK GDPR, please contact us via our Contact Us page.

Children’s Privacy 

Our services are not intended for individuals under 18 years of age. We do not knowingly collect or store personal data from individuals under the age of 13. If we become aware that personal data from a child under 13 has been provided, we will delete it. Parents or guardians who believe their child has submitted personal data should contact us promptly.

Third-Party Links 

Our website may contain links to external websites or services operated by third parties. We are not responsible for their privacy practices and advise users to review their privacy policies before providing any personal data. 

Policy Updates & Changes 

We reserve the right to update this Privacy Policy to reflect changes in our data handling practices or legal requirements. All updates will be published on this page, and where appropriate, we will notify users via email or website announcements. By continuing to use our services, you accept the updated Privacy Policy.

Contact Information 

If you have any questions, concerns, or data-related requests, please contact us via our Contact Us page.